Essential Supply Chain Management Tip: Know Your Customers

The whole point of managing supply chains is to make sure your customers’ needs are taken care of. You want to have the right parts and products on hand when your customers are ready to buy them. That’s how your business can enjoy steady growth and health.

Know your customers to manage inventory efficiently, Fishbowl BlogBut every business is different and their target customers don’t have the same buying habits. So it stands to reason that there’s no one-size-fits-all approach to supply chain management.

For example, if you’re a manufacturer who mostly supplies government contractors or large organizations with pipes, metals, textiles, etc. you probably don’t need to keep a huge amount of inventory in stock. You can get away with having longer wait times.

But if you supply consumer products to retailers, you probably don’t have the luxury of long lead times and you need to make sure your customers stay well-stocked. Thus, you need to keep more raw materials in your warehouses or other facilities so you can act quickly when orders come in.

Your customers’ needs affect your storage space, the number of items on your shelves, your reordering practices, and many other parts of your business.

As long as you know your customers, you can stay on top of your inventory and achieve the end results you want: happy customers, operational efficiency, and conserved resources.

About Robert Lockard

Robert Lockard is a copywriter with Fishbowl. He writes for several blogs about inventory management, manufacturing, QuickBooks and small business. Fishbowl Inventory is the #1-requested inventory management software for QuickBooks users. Robert enjoys running, reading, writing, spending time with his wife and children, and watching movies. His favorite movies include Mr. Smith Goes to Washington, Fiddler on the Roof, Back to the Future and Lawrence of Arabia.
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